Question: CLO 2 The IMC Planning process CLO 3 Explain the use and application of the marketing communication mix: Advertising, Public Relations, and new media technologies

CLO 2

The IMC Planning process

CLO 3

Explain the use and application of the marketing communication mix: Advertising, Public Relations, and new media technologies including an evaluation of the pros and cons of using each tool in the mix

CLO 4

Strategies employed in media planning and buying: Types of media employed in IMC; Factors for consideration in media buying; media scheduling

CLO 5 Push & Pull Strategies in marketing /Evaluate performance after IMC implementation

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