Question: Clorox research and development had been experimenting for years with biodegradable plant - and mineral - based cleaning formulations. Why did Clorox consider that it
Clorox research and development had been experimenting for years with biodegradable plant and mineralbased cleaning formulations. Why did Clorox consider that it finally had a product that was ready to go to market?
a
Consumers were concerned about the premium price of all natural cleaners.
b
It had invested as much time and money in research and development as it could afford.
c
Technologies became available to manufacture natural products that cleaned just as well as traditional cleaners.
d
The market for biodegradable cleaning products was small but growing.
e
Internal research showed that percent of consumers worry about harsh chemicals in cleaners.
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