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What functional level stegieshes Amazon pursued to boost iniciency 2. What functional level legins hos Amazon 3. What do produd qualy mean for Puted to boost its customer responsiveneet Amazon Whol conlleva leges hos Ameron pursued boost product quolit 4. How has innovation helped Amino siciency correspond product quality 5. Do you think it Amazon hood aluthis natural he atet is ocvies are 6. How wobei Amazon.com ution in the online wil business CLOSING CASE Amazon.Com When leff Bezos founded Amazon.com in 1995.the Amazonas com a mach wider Online retailer focused yest on selling books Music of merchandise as they can find in a plysical and videos water added to the mix. 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In 2014, this news recently, most picking und packing of products at ness rated over $25 bin making Amazon distribution centen was done by land Amazon one of the cely dens in the emerging field with employees walkingmach 20 miles per decomputing Jeff Bezos sodas stating shift to pick merchandise off selves and bring it to that he die AWS wimately munich Amazon ay food for the physical health of employee Son packing station Although walking 30 miles day celine retail seninleme be ls represents mochwasted time and burta prode tity. Ia 2012. Amaron purchased Kiva, a leading beste Capt. L. The manufacturer of robots that i warswegen Post the acquisition. Kinu announced that, for the whole life test2 ta year, it would take an extender CASE DISCUSSION QUESTIONS 1. What functional level strogies hos Aaron pursued to boost theiciency 2. What functional level segles hos Amazon pursued d to boost is.customer responsive 3. What dons product quality mean for Amazon! Whor functional level wrogies hos Amaron pursued to boost is product qually! 4. How has innovation helped Amon improve eficiency customer responsiveness, and product quality 5. Do you think that Amazon hos nyfore and valuable resources In what value creation octivities are the resources located 6. How wobei Amazon's competitive po sition in the online retail business