CLOSING CASE Global Strategy Levers Global strategy is multidimensional and can include a va requires strategic decision choices along these five levers riety of levers" depending on the company and its situa Based on Yip and Hult, the five global strategy levers are: tion (e.g., products, industry, country markets). One Market participation involves the choice of countries global strategy framework that has been used extensively in which to operate and the level of activity that the for a couple of decades is the framework presented by company decides to engage at in each country. George Yip and Tomas Hult in Total Global Strategy (2012). It includes five dimensions, or levers, that drive Products/services involve the extent to which a multi- how local or global a company is in the marketplace. Ba national business offers the same or different prod- sically, setting strategy for a multinational corporation ucts/services in different countries. 100 20 22 24 19 19 70 E 60 15 23 40 30 20 10 Competitive Moves Marketing supply chain Management Products/Services Market Participation