Question: Clustering Case study A leading bank wants to develop a customer segmentation to give promotional offers to its customers. They collected a sample that summarizes

Clustering Case study

A leading bank wants to develop a customer segmentation to give promotional offers to its customers. They collected a sample that summarizes the activities of users during the past few months. You are given the task to identify the segments based on credit card usage.

Do you think scaling is necessary for clustering in this case?

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