Question: CM = 26% (Contribution Margin) AOR = 1.8 (Average Order Rate) RPO = $57.30 (Revenue per Order) suppose Blue Apron finds a new avenue for

CM = 26% (Contribution Margin) AOR = 1.8 (Average Order Rate) RPO

CM = 26% (Contribution Margin) AOR = 1.8 (Average Order Rate) RPO = $57.30 (Revenue per Order)

suppose Blue Apron finds a new avenue for customer acquisition and change its customer mix to 70% high value and 30% low value. What is the maximum CAC the company should be willing to spend to reach breakeven point?

Retention Curve Probabilities

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