Question: CM = 26% (Contribution Margin) AOR = 1.8 (Average Order Rate) RPO = $57.30 (Revenue per Order) Estimate the segment sizes and the retention rate

CM = 26% (Contribution Margin) AOR = 1.8 (Average Order Rate) RPO

CM = 26% (Contribution Margin) AOR = 1.8 (Average Order Rate) RPO = $57.30 (Revenue per Order)

Estimate the segment sizes and the retention rate of each segment for a 3-segment model using excel

Retention Curve Probabilities

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