Question: Co - branding involves pairing two or more strong brands to facilitate the marketing of a joint product using the same brand names for the
Cobranding involves
pairing two or more strong brands to facilitate the marketing of a joint product
using the same brand names for the same product in multiple countries.
using the same name for the original product and for all subsequent product lir
extensions.
using a current brand name to enter a different product class.
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