Coca$-$Cola assigns cross$-$functional teams dedicated to understanding the finer points of each retail partner's business. It analyzes the demographics of U$.$S$.$ i code areas and helps partners to determine which Coca$-$Cola brands are preferred in their areas. Coca$-$Cola has even studied the design of drive$-$through me boards to better understand which layouts, fonts, letter sizes, colors, and visuals induce consumers to order more food and drink. Based on such insights, the Cola FoodService group develops marketing programs and merchandising tools that help its retail partners to improve their beverage sales and profits.Suppose that the Coca$-$Cola FoodService group does not charge its retail partners for its services. If a business analyst criticized this practice by pointing out these services are valuable and cost resources to deliver, which of the following would be the LEAST effective counterargument that Coca$-$Cola Food Service make in response?Higher sales revenues for Coca$-$Cola's retail partners will result in higher sales revenues for Coca$-$Cola.Similarities between markets allow a large company such as Coca$-$Cola to provide these programs and tools to many different retailers, offering high va but keeping the cost per retailer small.Most of the programs and tools offered by Coca$-$Cola would be effective at increasing the sales of Coca$-$Cola's competitors' products.Since a large percentage of soft drink consumers do not insist on Coca$-$Cola products, Coca$-$Cola cannot depend on brand loyalty alone when selling to partners.