Question: Coca - Cola entered into a long - term contract with a Bulgarian beverage company. The contract calls for the South African firm to produce

Coca-Cola entered into a long -term contract with a Bulgarian beverage company. The contract calls for the South African firm to produce and market Coca-Cola in Bulgaria. Coca-Cola will receive royalties on each case of beverage sold. This is an example of: licensing foreign direct investment merger strategic alliance

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