Question: RC Cola entered into a long - term contract with a European beverage company. The contract calls for the European firm to produce and market
RC Cola entered into a longterm contract with a European beverage company. The contract calls for the European firm to produce and market RC Cola products in the country. RC Cola will receive royalties on each case of soda sold. This is an example of
Multiple Choice
licensing.
a joint venture.
a foreign subsidiary.
foreign direct investment.
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