Coca$-$Cola: In recent years, Coca$-$Cola has successfully repositioned itself by shifting its focus from just being a sugary drink to a global beverage company. They have done this by introducing a range of healthier options, including fruit juices, sports drinks, and water, under their umbrella. They have also focused on marketing their products as part of a healthy lifestyle, rather than just a sugary treat. As a result, Coca$-$Cola has been able to maintain its position as a leading beverage company while also appealing to health$-$conscious consumers. Can you provide references for this?