Coca cola is facing a backlash due to the obesity epidemic associated with soft This is a risk that all soda companies are facing. However, the industry has been on the fighting this epidemic through the production of zero sugar, zero calories drinks Greenhalgh, 2019). Another technique utilized to mitigate this problem is the use of calorie counting machines that are used in vending points that display the amount of calories per soda, offering options for lower calorie drinks