Question: Coca - Cola s mobile app allows customers to interact with the brand on the go . When customers purchase Coca - Cola products, they
CocaColas mobile app allows customers to interact with the brand on the go When customers purchase CocaCola products, they can use their mobile phones to scan Sip & Scan icons on cans and bottles to unlock chances to win movie and concert tickets, or to win more exclusive experiences like meeting members of the US womens national soccer team. Users can also locate nearby CocaCola Freestyle machines and create and save their Freestyle drink combinations. CocaColas app is an example of
ondemand marketing
a sales orientation
marketing environment forces
relationship marketingCocaColas mobile app allows customers to interact with the brand on the go When customers purchase CocaCola products, they can use their mobile phones to scan Sip & Scan icons on cans and bottles to unlock chances to win movie and concert tickets, or to win more exclusive experiences like meeting members of the US womens national soccer team. Users can also locate nearby CocaCola Freestyle machines and create and save their Freestyle drink combinations. CocaColas app is an example of
ondemand marketing
a sales orientation
marketing environment forces
relationship marketing
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