Question: Coca - Cola's mobile app allows customers to interact with the brand on the go . When customers purchase Coca - Cola products, they can

Coca

-

Cola's mobile app allows customers to interact with the brand on the go

.

When customers purchase Coca

-

Cola products, they can use their mobile phones to scan Sip & Scan icons on cans and bottles to unlock chances to win movie and concert tickets, or to win more exclusive experiences like meeting members of the U

.

.

women's national soccer team. Users can also locate nearby Coca

-

Cola Freestyle machines and create and save their Freestyle drink combinations. CocaCola's app is an example of

marketing environment forces

a sales orientation

-

demand marketing

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