Question: Coca - Cola uses the same recipes and the same packaging in its franchises all over the world. Coca - Cola utilizes global marketing standardization.

Coca-Cola uses the same recipes and the same packaging in its franchises all over the world. Coca-Cola utilizes global marketing standardization. Which of the following does this exemplify?
Consumers worldwide don't want the same things.
Companies utilizing global marketing standardization have different foreign market segments with different products.
Markets throughout the world are becoming more alike.
Companies must differentiate their offerings to satisfy different target markets.
 Coca-Cola uses the same recipes and the same packaging in its

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