Coca Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks However, with the success of Gatorade, Coca Cola developed competencies in the development and marketing of its own sports drink, Powerade Which of the following is true of Coca Cola A It is leveraging existing core competencies to improve current market position B It is building new core competencies to protect and extend its current market position C It is redeploying and recombining existing core competencies to compete in markets of the future D It is learning a new core competency from Pepsi, the owner of Gatorade E It is redeploying and recombining existing core competencies to compete in a related market segment

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Question: Coca - Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca -

Coca

-

Cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. However, with the success of Gatorade, Coca

-

Cola developed competencies in the development and marketing of its own sports drink, Powerade. Which of the following is true of Coca

-

Cola?

.

It is leveraging existing core competencies to improve current market position.

.

It is building new core competencies to protect and extend its current market position.

.

It is redeploying and recombining existing core competencies to compete in markets of the future.

.

It is learning a new core competency from Pepsi, the owner of Gatorade.

.

It is redeploying and recombining existing core competencies to compete in a related market segment.

Coca-Cola was primarily known for its core competencies in marketing, bottling,

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