Coffee wars

Summarize the case $--$ what is the key issue in the case? Keep this to $2$ sentences or less!

What marketing strategies has the company used thus far? Keep this to $2$ sentences or less!

What recommendations do you suggest the company take given the issue presented in the case? Cite outside literature and research to defend your recommendations $($use$$APALinks to an external site.$$style to cite your references$).$ The recommendations $($and justification for them$)$ should be the main substance.

What learnings and take$-$aways did you gather from the case? Keep this to $3$ lines of text or less.

Perform a short SWOT analysis on both companies. Which Companies will you invest in and why?

Which marketing metrics will be most helpful for the executive in charge of developing new products for the coffee chains?