Question: Cognitive dissonance (post-purchase dissonance) is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. We know that attitudes and behavior don't always match, but

Cognitive dissonance (post-purchase dissonance) is an uncomfortable feeling caused by holding two contradictory ideas simultaneously. We know that attitudes and behavior don't always match, but that doesn't mean we don't want them to. In fact, we strongly desire consistency between our attitudes and behavior. It upsets us when they differ, and it causes something called cognitive dissonance. Please give me an example of cognitive dissonance you experienced. How did you solve it? (please refer the slides for the ways to reduce cognitive dissonance)

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