Cognitive learning processes are more common with high-involvement products and services and incorporate the buyers perception, motivation, and attitudes.

Select the most appropriate learning theory to define the process and describe the purchase behavior presented in the following.

A. Employed in marketing a low-involvement product through simple pairing of a known response to an existing stimulus such as a pleasant aroma.

(Click to select) Classical Conditioning Operant Conditioning Cognitive Learning

B. Victoria Secret offers loyal buyers a scratch-off discount coupon annually in which the customer does not know the value (percentage off) on the purchase until check-out.

(Click to select) Classical Conditioning Operant Conditioning Cognitive Learning

C. The buyer goes through a logical process of realizing, researching, thinking about, and attaining a purchase goal.

(Click to select) Classical Conditioning Operant Conditioning Cognitive Learning

D. An IMC campaign for diet soda uses very familiar, upbeat Beatles tunes in the TV and online ads.

(Click to select) Classical Conditioning Operant Conditioning Cognitive Learning

E. A high school student is choosing a college from the four to which she was accepted and visits each one for a day-long experience at the school.

(Click to select) Classical Conditioning Operant Conditioning Cognitive Learning

F. Used to evoke a buying behavior the marketer desires from the consumer by rewarding him with a better price, additional service, etc., through shaping of his behavior.

(Click to select) Classical Conditioning Operant Conditioning Cognitive Learning