Question: Coke and Pepsi are constantly doing taste tests to prove which is a more popular drink. They spend a great deal on advertisements every year,

Coke and Pepsi are constantly doing taste tests to prove which is a more popular drink. They spend a great deal on advertisements every year, as well. This is an example of which of the five forces?

Group of answer choices

bargaining power of suppliers

threat of substitution

rivalry among existing firms

bargaining power of customers

threat of new entrants

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