Question: Colgate promotes its toothpaste using a claim that states helps fight plaque and gingivitis. What potential ethical issue does Colgate have with respect to its

Colgate promotes its toothpaste using a claim that states helps fight plaque and gingivitis. What potential ethical issue does Colgate have with respect to its promotional strategy?
a. false advertising
b. fraud
c. superficial claims
d. ambiguous statements
e. bribery

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