Colleague $2$:

So how do we address that problem?

You:

We have to differentiate ourselves in ways that help close the sale while the customer is still in the store. It's hard for a brick$-$and$-$mortar store to compete dollar$-$for$-$dollar with prices offered by online stores, but we can add greater value to our products with more emphasis on our our customers. $$ Select processes to make our prices worth it to

You work at the home office of a chain of home improvement stores. During a quarterly strategy meeting, you and your colleagues are addressing some concerns surrounding a slow but steady drop in sales at your stores. The purpose of the meeting is to develop a better understanding of the likely causes of the decline and to brainstorm possible solutions for further research before the next meeting.