Question: ColourPop, a U . S . - based cosmetics company, has developed a new line of lipsticks called the Besitos. ColourPop decides to enter into

ColourPop, a U

.

. -

based cosmetics company, has developed a new line of lipsticks called the Besitos. ColourPop decides to enter into a contract with a Colombian beauty company.Instead of manufacturing and shipping the lipsticks to Colombia. ColourPop has agreed to allow the Colombian company to use its brand name and manufacturing process in exchange for royalty payments. The Colombian firm will finance all the production, distribution, and marketing in Colombia. What global marketing strategy is ColourPop using? Joint Venture Licensing Globalization Exporting Direct Investment

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