Column A Column B 1. d Includes everyday information about developments in the marketing environment. a. Research Approaches 2. b . b. Market Research Process 3. a C. Tourism 4. Defining the problem and the objectives is the first step in Experimental Research, Survey research and observational research are The activities of persons travelling to & staying in places outside their usual environment for not more than one year for leisure, business or other purposes d. Marketing Intelligence Question 24 (1 point) are the forces close to a company that affect its ability to serve its customers: the company, market channel firms, customer markets, competitors, and the public. a b oc d Microenvironment Macroenvironment Marketing Environment None of the above