Question: Combining real - time sales data with real - time social media mentions in order to better understand consumer sentiment toward an advertising campaign is

Combining real-time sales data with real-time social media mentions in order to better understand consumer sentiment toward an advertising campaign is an example of which data analysis technique:
Combining real-time sales data with real-time social media mentions in order to better understand consumer sentiment toward an advertising campaign is an example of which data analysis technique:
Neural networks.
Data mining.
Visualization.
Data fusion.

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