Comcast's research objective is to determine if the new la carte Plan would be successful if launched nationwide The specific questions they hope to answer include the following How does this plan rate in favorability compared to current plans Would customers in certain geographic markets be more receptive to this plan What would be the mix of current users switching to this plan versus new users joining Comcast What is optimum price point for this plan What research methodology is best utilized, and what is your rationale

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Question: Comcast's research objective is to determine if the new la carte Plan would be successful if launched nationwide.The specific questions they hope to answer

Comcast's research objective is to determine if the new " la carte Plan" would be successful if launched nationwide.The specific questions they hope to answer include the following:

How does this plan rate in favorability compared to current plans?
Would customers in certain geographic markets be more receptive to this plan?
What would be the mix of current users switching to this plan versus new users joining Comcast?
What is optimum price point for this plan?

What research methodology is best utilized, and what is your rationale?

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