Comee up with 3 objectives, for your communications campaign (MARS) these can be around reach/acquisition, conversion and engagement.

if you were pitching your communications plan to convince a potential client or investor on how well your digital communication strategy would meet the objectives that you have set. (5 objectives for Mars chocolate) related to sustainable packaging)

Both the ideas and the way they are presented will be valued in the presentation. The pitch should include an indication of the product or service's primary value, who the product or service is created for, a clear statement of the campaign's objectives, and well-produced recommendations that will fulfil the objectives and reach and resonate with your target market. 'Why' your ideas will work for your target and objectives should be addressed throughout the pitch.

Quality and suitability of SMART objectives (these need to consider Reach and Acquisition as well as Conversion or Engagement (or both) depending on the product/service.

Quality and justification of recommended tactics (you are not required to recommend all digital tools and channels just those that you would like to focus on for your objectives and that make the most sense)