Coming Soon: A Theater Near You Case Questions Read the case Coming Soon: A Theater Near You
Question:
"Coming Soon: A Theater Near You" Case Questions Read the case "Coming Soon: A Theater Near You" (HBS 9-797-011). Then consider the following questions:
1. Are the trading relationships between the movie studios and the movie exhibitors stable? Which trading partner has more power at the time of negotiation to exhibit a movie? 2. Who has invested in "specific assets"? What makes them specific? 3. Who has bargaining power in this industry? Give evidence from the case for your answer. 4. Is there a hold-up problem in this case? What options are available to the exhibitors for reducing the hold-up problem? 5. Why are movie exhibitors opening large multiplexes and diminishing screen sizes? 6. Is there a bilateral hold-up problem? What are the possible solutions to the problem?
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr