Question: COMM 198 Group Project -Business proposal -- 20 Marks (15 marks for the report, 5 marks for the presentation) U.S. businesses are expanding into foreign
COMM 198 Group Project -Business proposal -- 20 Marks (15 marks for the report, 5 marks for the presentation)
U.S. businesses are expanding into foreign markets with manufacturing plants, sales offices, and branches abroad. Many Americans, however, have little knowledge of or experience with people from other cultures. To prepare for participation in the global marketplace, you are to collect information for a report focused on an Asian, Latin American, European, or African country where English is not regularly spoken. Before selecting the country, though, consult your campus international student program for volunteers who are willing to be interviewed. Your instructor may make advance arrangements with international student volunteers.
Your Task. In teams of three collect information about your target country from research databases, the Internet, and other sources. Then invite an international student representing your target country to be interviewed by your group. Alternatively, you could interview a faculty member who hails from another country. Prepare and know your interview questions and be courteous; people like to talk about themselves, but no one wants to waste time.
As you conduct primary and secondary research, confirm what you learn in your secondary research by talking with your interviewee. When you complete your research, write a report for the CEO of your company (make up a name and company).
Required: Assume that your company plans to expand its operations abroad. Your report should advise the companys executives of the social customs, family life, attitudes, religions, education, and values of the target country. Remember that your companys interests are business oriented; Write your report in teams.
Advised report to the CEO with all the suggestions and inputs.
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