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The personal selling process is best described and known as a face-to-face selling. It is considered as a direct communication when a particular person or a business try to sell their products after meeting face to face with a customer. There are several steps regarding personal selling process which is Prospecting, pre approach, approach, marketing the presentation, overcoming objections, closing the sale, and following up. Prospecting is when a company refers to a data base regarding potential customers. The pre approach steps regards business to identify the decision makers by reviewing records such as account history which help them prepare sales presentation. Approach is simply described as a person contacting a potential customer telling them about the sales process. Making a presentation which requires the salesperson attracting the potential buyer attention by creating an interest in the products, Services, or goods. Overcoming Objectives, Handling objections before they arise, which is assuming that the potential buyer will mentions certain objectives. This requires the sales personal to be proactive. Closing happens in the personal selling process, the salesperson will ask the potential buyer to buy the products or services, using a tactic which requires asking question to assume that the customer will purchase. Following up, is when the salesperson is successfully made a closing, the salesperson must follow up with customers to determine if the sale went through and installed properties or answers any question that customers might have regarding services, goods, and products.