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The first step to a SWOT (Strength, Weakness, Opportunies, and Threats) analysis is an internal look at the organization for its strengths and weakness at the present time. The second step is to do a broad look at opportunies that maybe are or will be available and the threats that they may face or may face in the future.(Jones 2022)

A SWOT analysis determines the strategies used by looking strengths and weaknesses to opportunies and threats as a whole. On a Corperate-level if you have a strong team turning out a great product that people love then expanding the types of product my be the best fit. While at a Business-level strategies might have you lowering your prices by finding cheaper parts. While a Functional-level strategy looks at how to improve inside the organization, finding ways to improve the "factory line" improving output while keeping cost.

Michael Porter developed a theory to help gain a competitive advantage in a market or industry. His theory would allow an organization to counter industry forces. Those forces are rivalry, companies that compete with each other. Potential for entry, the easier it is for other organizations to enter. Large suppliers, if there is a limited amount of suppliers they can set the price. Large customers, if the large customer base is small they can bargain down on prices. Substitute products, having alternative products consumers may go to. His business-level plan was that managers need to either differentiate the product by increasing its worth to the consumers or lower the cost of making the brand. His argument also says managers need to choose between the whole market or narrowing their market, which would be focused low-cost and focused differentiation.(Jones 2022)

Bombas took a focused differentiation business-level strategy. They took advantage of digital ads being cheaper to buy more ads but used those ads to target more people. Their target group went from those who want to give to those who were suddenly home all day and likely not wearing shoes or outside much. Not only shifting their single customer based but also their large customer base. So they would reach out to hospital administrators rather than corportations for giveaways.(Helm 2020)

There are multiple strategies at corporate-level. Concentration on a single industry, by strengthing their competitive position that they are at. Vertical integration, either expanding themsleves back in to a new industry or forward into a new industry that may use or sell their product. Diversification strategy which could be related or unrelated. Related not being the same type but sharing facilities or ad campaigns. Unrelated being buying companies that have nothing to do with the current one. There is also an international expansion where managers decide if they can expand out into the rest of the world. Managers have to know the cultures of their potential new consumers, whether its okay to take a global strategy and sell the same as they do in their current market or go with a multidomestic strategy to customize their products and maketing. (Jones 2022)

Bombas took a concertation approach to their corperation-level strategy. They brought a strong focus on to their product and expanded their web of partners. While also building a relationship with more organizations to help their cause, to help the homeless.

Maid For You Inc. a small housekeeping company in the Pacific Northwest has some great opportunities such as expanding the services offered, to include carpet washing, window washing, and possibly even light food prep. Offering discounts for clients with multiple locations. Expanding their area of service like another county. They face some serious threats including slow business when the economy isn't doing well. The threat of large housekeeping companies in the area that may have lower costs. Going green is a big deal to a lot of people in the Pacfic Northwest. Cleaning products can be really harsh in that field. Going green as much as they can for customers will make them feel good about using Maid For You Inc. Knowing the people cleaning carpooled to save resources, using all natural green products so when the client bathes their young child later they aren't worried about what cleaning chemicals were left behind when their child inevitably drinks the bath water.