Commercials for a new and innovative tablet computer demonstrate the product's capabilities and inform customers of its benefits, like how useful it would be for people who like to multitask. Because this new product is one of its kind, the commercials aim to create a sense of need for the tablet through dramatic advertising. What type of advertising are these commercials an example of$?$

a$.$ institutional

b$.$ comparative

c$.$ pioneering

d$.$ advocacy