Common Approaches to Advertising Execution Read the overview below and complete the activities that follow. Advertising execution is the way an advertisement communicates the information and image. A variety of different types of advertising execution are available. There are three general types of promotional appeals: rational, emotional, and moral. Think of the different approaches to advertising execution as the creative operationalization of these different types of appeal. Advertising is ubiquitous promotion, and because it is so visible and seemingly easily understood, many turn to advertising as their promotion mix element of first choice. It is not only a potentially highly effective promotional vehicle (when applied properly), but it is also a part of the very fabric of the U.S. culture and, increasingly, of the global culture. Categorize the statements by its respective advertising execution approach. Read the statements. Drag and drop each item into the correct spot within the chart. Slice of Life Animation and Animal Humor Cheetos GEICO Visa Honda Accord Fantasy Creation Mood/Affect FreeCreditReport.com | Mercedes-Benz Harley-Davidson Gatorade Lifestyle Research Based Nike Swiffer Sweeper Endorser Demonstration Reset Musical