Question: COMMUNICATION STRATEGY AND MEDIA PLANNING: CAREFULLY READ THE ARTICLE PROVIDED (2 minute read) TOTAL POSSIBLE MARKS 20 Determine the Following: REMEMBER YOU MUST PROVE YOUR

COMMUNICATION STRATEGY AND MEDIA PLANNING: CAREFULLY READ THE ARTICLE PROVIDED (2 minute read) TOTAL POSSIBLE MARKS 20

Determine the Following: REMEMBER YOU MUST PROVE YOUR ANSWER.

* Who, What, Where, When, How (Primary and Secondary) (10 Possible Marks)

* Determine the Media Scheduling Strategy? Hint: Continuous?

*Creative Strategy and Creative Execution. (10 Possible Marks) You must fully explain and determine the reason behind these choices.

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