Companies all over the world are interested in the lifestyles of their target markets. Many companies analyze
Fantastic news! We've Found the answer you've been seeking!
Question:
Companies all over the world are interested in the lifestyles of their target markets. Many companies analyze three lifestyle dimensions, called AIO variables. What does the AIO acronym represent?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: