1. Companies can use their databases in ways.

a): 5 b): 6 c): 7 d): 8

2. Direct-mail marketing means sending an offer, announcement, reminder, or other item to an individual consumer.

a): True b): False

3.Which type is a sales force?

a): Strategic market sales force b): Geographic sales force c): Distributor sales force d): All of the above

4. There are major steps in effective selling.

a): 5 b): 6 c): 7 d): 8

5. To stay number one, the firm must first find ways to expand total market demand.

a): Yes b): No

6. Product life cycles are typically divided into stages.

a): 3 b): 4 c): 5 d): 6

7. Good feed-forward requires good feedback. a): True b): False

8. Modern marketing departments can be organized in a number of different;

a): Functionally b): In a matrix c): Geographically d): All of the above

9. Products have an unlimited life. a): True b): False

10. Cause-related marketing increases the firms market value. a): Yes b): No