Companies must determine which mode or modes to use when entering foreign markets, which can be either nonequity or equity.

If a company wishes to enter into international markets, there is an array of nonequity entry mode alternatives available to select from. This exercise examines the range of nonequity options available to companies, whether smaller companies that previously had only domestic experience or larger companies that might have extensive international experience.

Match each characteristic to the nonequity entry mode it is most correctly associated with.

Licensing Exporting Franchising Contract manufacturing Turnkey projects Management contract