Companies must determine which mode or modes to use when entering foreign markets, which can be either nonequity or equity a company wishes to enter into international markets, there is an array of nonequity entry mode alternatives available to select from This exercise examines the range of nonequity options available to companies, whether smaller companies that previously had only domestic experience or larger companies that might have extensive international experience Drag each characteristic listed on the left to the nonequity entry mode that it is most correctly associated with Nonequity Entry ModeGeneral Characteristics Grant right to use expertise Exporting Work with local producer Turnkey projects Build and transfer Licensing Know$-$how for a fee Franchising