Companies who follow a select answer $-$ emphasize the efficient manufacturing of quality products and then look for people to purchase them. This orientation reached its peal in the select answer when product shortages and intense consumer demand ruled the day. Somewhat similarly, companies who follow a emphasize the belief that creative advertising and personal selling will persuade customers to buy. Both of these orientations were largely replaced by the $,$ which favors a focus on satisfying the needs and wants of consumers. This orientation is associated with belief in the $,$ a companywide customer orientation, which maintains that all facets of an organization must contribute first to assessing and then satisfying customer need and wants. Today many companies take this customer orientation further, focusing on building long$-$term. value$-$added associations and connections over time with customers and suppliers. This describes the select answer of marketing.