Companies who follow a select answer emphasize the efficient manufacturing of quality products and then look for people to purchase them. This orientation reached its peak in the select answer when product shortages and intense consumer demand ruled the day. Somewhat similarly, companies who follow a select answer emphasize the belief that creative advertising and personal selling will persuade customers to buy. Both of these orientations were largely replaced by the select answer , which favors a focus on satisfying the needs and wants of consumers. This orientation is associated with belief in the select answer , a companywide customer orientation, which maintains that all facets of an organization must contribute first to assessing and then satisfying customer needs and wants. Today many companies take this customer orientation further, focusing on building long-term. value-added associations and connections over time with customers and suppliers. This describes the select answer . of marketing