Company A has used Performance Benchmarking to compare its product X with the competitors product Y and found out that the product X is priced slightly lower, but it also has fewer features than product Y. The company recognized that in order to win a larger market share and establish itself in the market, it has to increase the number of features in its product while keeping the price at the same level or even decreasing it. To achieve this, the company A has set up a team that investigated product X value chain analysis. Use the following benchmarking tool step by step and apply to the above situation.

Balanced Scorecard Framework

NPS

Operating profit margin