Company ABC has used Performance Benchmarking (step by step) to compare its product XX with the competitors product YY and found out that the product XX is priced slightly lower, but it also has fewer features than product YY. The company recognized that in order to win a larger market share and establish itself in the market, it has to increase the number of features in its product while keeping the price at the same level or even decreasing it. To achieve this, the company A has set up a team that investigated product XX value chain analysis.

Use the following (benchmark) step by step in the below table and apply to the above situation.

Phase	step by step
phase 1
phase 2
phase 3
phase 4
phase 5
phase 6