Question: Company A in the US has developed a proprietary method to grow food-grade algae that is high in protein and that is produced sustainably. They

Company A in the US has developed a proprietary method to grow food-grade algae that is high in protein and that is produced sustainably. They have no consumer brand or marketing experience. They are seeking customers for their ingredient.

Company B is a large multinational food company that wants to launch and market high protein food products in Japan.

How might these two companies partner to achieve their goals? What type of high protein food product(s) would you recommend for the Japanese market using Company A's algae in the product formulation? What entry mode into Japan would you recommend in this collaboration?

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