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Company A is a well-known global brand that has been facing declining sales and loss of market share in recent years. As a brand manager,
Company A is a well-known global brand that has been facing declining sales and loss of market share in recent years. As a brand manager, analyze the reasons behind this decline and propose strategies to reverse the trend.
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Strategic Management Text and Cases
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
8th edition
77862527, 1259303497, 9781259303494, 978-1259302923
