Question: Company A is developing its go-to-market strategy for its new product, a subscription service to maintain consumer privacy on the internet. They have asked you

Company A is developing its go-to-market strategy for its new product, a subscription service to maintain consumer privacy on the internet. They have asked you to develop the pricing strategy for this product. What key considerations should factor into your proposed strategy:

	a.	The value of the information to the customer
	b.	What it costs the company
	c.	Promotional pricing/free trials as a marketing tool
	d.	Both value of the information to the customer and costs to the company
	e.	None of answers

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