Question: Company ABC is developing a marketing strategy for a new cell phone product and just discovered that their biggest competitor is launching a very similar

Company ABC is developing a marketing strategy for a new cell phone product and just discovered that their biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor product would be a[n]
Select one:
a. opportunity
b. weakness
c. strength
d. threat

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