Company Activity

A compary's managers ask, "Should we increase the size of our Bluctooth wireless speaker and sell it at a

higher cost?"

Never previously known as a computer hardware company, Microsoft decides to enter the tablet$-$

manufacturing business, producing the Microsoft Surface.

Managers for IBM's SPSS statistics software meet to determine how they will market the product in the

upcoming year. Their decision is to show potential clients how effective spSS is at analyzing extremely large

data sets and how the "direct marketing" part of the program heips identify which customers will respond to

advertisements.

Tesco managers soid their Fresh & Easy U$.$S$.$ grocery$-$store chain after looking at the returns from that division and comparing them with returns from Tesco's other divisions around the world. The analysis led managers to decide that the market couldn't deliver acceptable returns for the company, which is based in England.