When developing its strategy, an organization may need to assess its position at both the business level and the corporate level. A company's business-level strategy focuses on how the firm will compete within a particular line of business. By comparison, the corporate-level strategy considers which industries the company should participate in and how resources will be allocated across those different lines of business Determine whether the company activities in the following table are examples of business-level or corporate-level strategies. Business- Level Strategy Corporate- Level Strategy Company Activity After first denying that a split was being contemplated, eBay announced that it would spin off its very successful Paypal division, which has now become a separate company. The motivation for the spinor was for PayPal to ruin its potential in the booming online payment industry while ebay continues to focus on the online auction business, (Source: Berton, S. (2014, September 30). Ebay and PayPal to split: Carl Icahn and Elon Musk wish comes true Forbes. Retrieved from http://www.forbes.com/sites/stevenberton/2014/09/30/ebay-and-paypal-to-split-carl-Icahn and-elon-muskwish-comes-true/) Imagine that managers at Apple ask, "Should our next iPad product be innovative and new, so we can charge a higher price for it, or should we consider offering a product with only basic features, so people with less money can purchase an iPad Never previously known as a computer hardware company, Microsoft decided to enter the tablet-manufacturing business, producing the Microsoft Surface. (Source: Yarow, J. (2012, June 15). Game changer: Microsoft is going to make its own tablet! Business Insider. Retrieved from http://www.businessinsider.com/microsoft-is-going-to-make- its-own-tablet-2012-6/ purchase an iPad?" Never previously known as a computer hardware company, Microsoft decided to enter the tablet-manufacturing business, producing the Microsoft Surface. (Source: Yarow, J. (2012, June 15). Game changer: Microsoft is going to make its own tablet Business Insider. Retrieved from http://www.businessinsider.com/microsoft-s-going-to-make- its-own-tablet-2012-6) Imagine that senior managers in the Post-it Note division at 3M determine that regardless of how 3M positions its other products, Post-It Notes will continue to be sold at a premium price. The company will also continue to develop new Post-It products to attract new buyers. Consider the strategic decision described in the following paragraph and use your knowledge of how a firm chooses business and corporate-level strategies to complete the paragraph and answer the question that follows. Seattle-based Theo Chocolate makes organic and fair trade chocolate bars. Its management team includes Joe Whinney, the company's founder and CEO, and Debra Music, vice president of sales and marketing. Suppose that Joe and Debra were considering whether Theo Chocolate should start selling other items, such as locally made baked goods, along with their chocolates. This would be a strategic decision To make this decision, Joe and Debra would have to take which of the following actions? Check all that apply Determine what kinds of Industries Theo Chocolate should be in Evaluate the resources the company has available to allocate between the chocolate Industry and the baked goods industry Choose whether to adopt a low cost, differentiation, or focus strategy for baked goods Identify the profitability profile for different types of products