1. Imagine your company wants to run a campaign to expand on current arrangements and  enhance the existing supply chain.  Provide an example of a  business-to-business (B2B)  advertising campaign that your company could run, providing details on each of the following:

a) What is the goal of your campaign? Relate the goal to the current position in the  product life cycle and relevant strategies for your company. 

b)  Describe the target market.  What are specific characteristics of the businesses that you  are trying to reach with your campain

c) In designing your message, what advertising approach (cognitive vs. emotional) and  message type will you use for your campaign?  Identify which specific communications  media you would use to deliver your message and discuss why these would be effective  choices given your goal and target market

Company - Amazon

Answer rating: 100% (QA)

I This comprehensive B2B campaign aims ... View the full answer